Shopkick Product Launch - August 2010
In-Store video and exterior LED content created for American Eagle Outfitter's flagship store exterior (Times Square, NYC).
For the iPhone product launch, I supported all indoor and outdoor displays telling the story of this amazing location based shopping app. It encouraged brick and mortar foot traffic through a reward based system based on your location and product scans. Assets created for this rollout were utilized in rollout across 600 Stores in four major US cities. Retailer partners included Best Buy, Macy's, Simon Property Group, and The Sports Authority.
LED Exterior Animation
The source animation had to be built as separate 1920x1080 deliverables, which would the be combined in the American Eagle playback system.
In Store Video
The simple and fun companion video of raining “Kickbucks” and messaging walking through the basic concept of the shopping app.
