The ET Brand had gone through many changes over the lifespan of the show, but I thought it was time for something that took a few risks.

My embracing the isometric perspective design trend, I was able to elevate the ET logo significantly with a fresh and modern look. While achieving depth and an interesting animation build, it still maintained its solidity as a simple geometric shape.

The vivid color palette of the brand was incorporated to help showcase it’s flexibility for different show segments or applications on the set.