ET Style - Brand Redesign
After ET Digital launched the Style brand, it was quickly realized that it needed it’s own palette and design kit. I led this initiative with the color exploration, and animation direction. Collectively, we settled on Rose/Gold as our gradient, and Forma as our type face for a clean, readable treatment.
Intro Animation - Beauty Tutorials
Embracing some mobile inspired builds (UImovement.com) for inspiration to capture the motion styles of a digital tutorial experience.
Brand IDS
Playing off a venetian blind theme with bold color worked well, and geometrically framed photos made the designs extremely fun.
Show Segments
From out “At Home” pandemic programming shift - a series of home content was brought into play. I created some introductory lockups for each.
Animated Background
Simple always works best, and with our constant product and general infographics a clean, modern design seemed to work perfectly.
