ET Brand Animation
When working with the ET logo, I soon realized some innovation would be required for animated branding. While a bit antiquated, I saw a lot of potential in the text lockup if I could deconstruct the typography down to some essential shapes.
I was very happy with the simplified shapes, and chose one to fabricate in Cinema 4D. When repeated, I felt it could create a very interesting landscape - especially with a subtle wave motion.
Cinema 4D scene with cloner
Finished pass from After Effects